Website SEO tips and tricks to increase sales Entire step of my SEO checklist to on-page SEO
Because Proven had thousands of pages, I knew I couldn’t optimize every single one So, Sean sent me his top 10 most important pages Now, some of Sean’s most important pages were blog posts and others were commercial pages that sold his services So, let’s look at a quick example of a page that I optimized for Sean A blog post called Best Questions to Ask References, Website SEO Tips, and tricks.
Website SEO Tips and tricks
The Complete List Sean’s target keyword for this post was questioning to ask references So, I added that keyword to the top of the page Why? Because Google puts more weight on words that appear at the beginning of your content So, it’s important that your keyword shows up there I also sprinkled in a few LSI keywords like business tips LSI keywords are terms that are closely related to your target keyword.
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When you include these LSI keywords in your content, you’ll get rankings to boost In fact, my recent analysis of one million Google search results found that LSI keyword-rich content tended to outrank content that didn’t contain LSI keywords So, how can you use LSI keywords to get higher rankings?
Well, let’s say you just wrote an article about coffee LSI keywords for coffee would be things like a mug, caffeine, and Starbucks So, you want to make sure that you include those terms in your content Our fourth step is to optimize your title and description tag for click-through rate Website SEO tips and tricks to increase.
You probably already know that CTR is a huge ranking factor right now Think about it if people searching for a keyword click on your result more than others, it tells Google that you’re the best result for that keyword and you’ll rank higher in Google, In fact, a recently published Google research paper states that “Click-through read data has proven “to be a critical resource for improving “search ranking quality So, it’s clear that CTR is an important ranking signal.
Also, read: SEO Strategy for Higher Rankings 2020
The question is, how can you optimize for it let me walk you through a real-life example One of Sean’s best blog posts was a huge list of job boards Considering how epic this content was, it should’ve been ranking in the top three But, Sean’s page was stuck in the fifth spot and I had a feeling that the page’s title and description was hurting it’s CTR and rankings.
First, I looked at the ad words ad that showed up when I searched for the best job boards and other related keywords I noticed that almost every ad used a specific number And none of the ads used the term niche talent So, I changed Sean’s title tag to this and his description tag to this These changes boosted that pages organic click-through rate by 64.1%.
Also read: 20 accurate ways to increase website traffic
And Sean currently ranks in the top three for his target keyword Now that I improved Sean’s click-through rate, it was time to optimize his site around another important ranking factor, dwell time That’s what step number five is all about So, what is dwell time? And how can you optimize for it? When someone searches for a keyword and clicks as a result, two things can happen They can stay in your site for a long time or they quickly click away.
The amount of time someone spends on your site is known as dwell time As you might expect, the longer your dwell time, in general, the higher your page will rank in Google Here’s what I did to quickly improve Sean’s dwell time First, I moved Sean’s content up so it appeared at the top of the page You see, Proven used to have huge gaps that pushed their content below the fold like this.
So, I cut this gap down by about 50% Sean’s post also had giant images that pushed their content down, even more, I made these images smaller so they took up less room Next, I made Sean’s introductions more sticky Here’s the deal when someone comes to your site from Google, your intro makes them stick around or click away.
Also, read: How to Make a Squeeze Page That Will be Convert
In fact, intros are so important that I spend more time on my intros than my headlines In Sean’s case, I noticed that his introductions weren’t formatted in a reader-friendly way See how all that text is squished together? That’s really hard to read So I formatted his intro so there was only one sentence per paragraph I also cut out a few lines of text that weren’t compelling or interesting.
Overall, these tweaks boosted that page’s dwell time by 12 Not too shabby, Okay, so our second to the last step is to improve your site’s loading speed Can making your site faster really improve your Google rankings Definitely, In fact, our search engine ranking factor study found that faster loading pages tended to outrank slow pages.
Here’s how to quickly evaluate and improve your site’s loading speed First, head over to Google PageSpeed Insights Just enter your site into the tool and fix the problems that it tells you about Next, check out GTMetrix Just like Google’s tool, GTMetrix will show you potential issues with the code of your page But, it also lets you know about server hosting problems that can slow down your site.
For example, in Sean’s case, his images weren’t compressed So, they took forever to load And this single fix made a huge impact on his loading speed Now that Sean’s site was optimized, error-free, and fast, it was time for the last step which is to publish a piece of content using the skyscraper technique You probably already heard about Have you noticed any content that’s ranking “in Google, but isn’t even that good?” He said, “Actually, everything I’ve seen “written about job descriptions is pretty weak.” Sean was right Most of the content out there about job descriptions were simple lists of links to different examples of job descriptions Website SEO tips and tricks to increase.
For whatever reason, they all used the same lame stock photos So, I worked with Sean to create something way better than what was out there How? First, instead of a list of links to other pages, we listed each job description on a single page Next, Sean added helpful information about each job like the average salary and education requirements Finally, he used quality images instead of lame stock photos. Sean’s post did great. It got a short-term surge in traffic after it went live Website SEO tips and tricks to increase.